Pemex

About
Pemex is a Mexican state-owned petroleum company, owning over 12,000 gas stations in Mexico. Today Pemex is the main source of energy for Mexico with new challenges to bring more a sustainable future to it's country.
Approach
Rebrand one of Mexico’s biggest companies. Created a new identity by understanding Pemex’s branding pillars and communicating them throughout their brand.
Collaborative project with Luis Salas.