Raen is a sunglass company focused on the use of premium materials in order to create carefully crafted and attainable, on trend, fashion-driven eyewear. Designed in the USA.
Art directed an advertisement to communicate the feeling customers get when wearing Raen. From there, the concept of an upside-down black and white city to a colorful happy place was born.
Art Director + Copywriter: Dani Aguilera
Director of Photography:
Model: Rachel Rowe
RESEARCH & PROCESS
Dani Aguilera | VISUAL DESIGNER